Direct mail campaign
IBEC is the national umbrella organisation for business and employers in Ireland. To campaign for a YES vote in the Lisbon Treaty referendum, they chose a direct mail pack.
We worked together on crafting the right message while building a persuasive argument through brochures, handbooks and fact-sheets. This job was about getting a complicated message through easily and clearly. And yes, YES won. See full sample here.
“A natural copywriter with a gift for simplifying the complex, Diarmuid did an excellent job on our nationwide information campaign”.
Brendan Butler, Director IBEC