IBEC – nationwide Lisbon Treaty 2009

Direct mail campaign

IBEC is the national umbrella organisation for business and employers in Ireland. To campaign for a YES vote in the Lisbon Treaty referendum, they chose a direct mail pack.

We worked together on crafting the right message while building a persuasive argument through brochures, handbooks and fact-sheets. This job was about getting a complicated message through easily and clearly. And yes, YES won. See full sample here.

picture of IBEC leaflet

“A natural copywriter with a gift for simplifying the complex, Diarmuid did an excellent job on our nationwide information campaign”.

Brendan Butler, Director IBEC

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