Engaging Engineering Audiences
EJ is the world leader in the design, manufacture, and distribution of access solutions for all sorts of utility networks worldwide. They are quite simply the best at what they do. And for them, I have written case studies, white papers, trade magazine articles, and more.
In marketing terms, engineers can be a tough nut to crack. But if you’re honest, straightforward, and prepared to really understand life from their perspective, you should be fine. I know the construction sector very well and have a thorough understanding of buying motives in the industry.