B2B Website Copywriter

Helping to Drive Economic Growth in Ireland’s Mid West

This is a corporate client with a local feel. Shannon Group is a family of ambitious companies focussed on driving economic growth in Shannon Region.

For their website relaunch in 2020, I wrote full website copy. Writing for a broad mix of audiences from one platform is always a challenge. By weaving in the key elements of the group and their mission throughout all content, I made sure their role, impact, and influence could be clearly defined and explained to all audiences.

Shannon Group plays a wonderful role in the daily life of their region and it was a real privilege to help them communicate their value with sincerity and clarity.