In the people vs. robots war, it’s important to make sure the people win but we have to throw the SEO bots a bone now and again.
Many, many years ago when I was in primary school, I had a teacher who looked out the window most days after dinner, would pause thoughtfully and say….’ put this word in an everyday sentence.. ‘. He’d then choose a random word, sing it out like a morning radio DJ and sit down to read the paper (dramatisation, may or may not have happened).