Oh yeah…I’ve done that. You’ve just met one of those people who just agree to everything and figure it out later. They can smell the sale and if you asked them if they have any experience shooting pandas in a Chinese forest, they’d probably suggest that they haven’t done it recently but the ‘principles are still the same’. Writing SEO web content is not rocket science but like any trade, experienced practitioners will use a solid process to create and deliver the finished product.
Some clients want beautiful words on a page. Some want to get people to get to that page. Most will drift toward one or the other but doing both is possible. If you design websites and partner with a freelance copywriter/web content writer or someone like me, they need to know a thing or two about writing for websites as well as writing in general. At the risk of sounding like everyone else, here’s …..Six things web copywriters should really be on top of.