Every digital marketing training course you attend and every search specialist you talk to, is telling you the same thing. Google loves unique, helpful digital content. To score high in the rankings you just have to create it. But if you’re a sole trader/very small business in Ireland, you want to know exactly how to do that. If you’re hard-pressed for time, consider my approach to creating quality content ….and have plenty of time to run your business too.
You might have already read our first tip for creating Google-friendly content. If not, go back and have a read now. But today, we want you to answer another question for your next bout of blog inspiration.
Tip #2 – answer this….
- What do your customers ask you every day?
And just like our last post, we’ll give you a few real life scenarios…
- You run a garden centre and at the same time every year, you’re asked the same questions. From potato blight to the plum tree that only fruits when it feels like it, you always know the answers. Make a note of the most common questions. And your next blog might be…How to grow a perfect lawn in our Irish climate.
- You build energy efficient houses and friends are always looking for advice about insulation and energy ratings. Make some notes and write a blog like this…. ‘Ensure your home is airtight by next winter and save money too’.
- You’re a butcher and if you hear another horsemeat joke, you’ll close up for the day. You know you source your animals from local farms and they’re processed by proven abattoirs with strict operating policies. Your next blog? How supplying only local meat means everybody knows what they’re buying.
Your customers are your greatest resource in more ways than one. By showing you understand their concerns and answering those concerns in a coherent manner, you’re continuing the conversation in an online format. Creating content is easier than you think. If you need a hand writing the blogs, I can certainly help – just get in touch.