Web content and digital marketing

Double trouble for web content writers – selling to two target markets and achieving one goal

When it comes to web content, food producers have a problem. They need to engage with the people who eat their food and they need to connect with the people who sell their food…to the people who eat it – if you know what I mean. Alienating one group over the other could prove disastrous. So, if you’re a food producer, how do you deal with selling to two audiences from one platform and retain ‘message consistency’ on the double?