Copywriting for print

Sex makes no difference to an experienced copywriter

Last week, I was the victim of work-placed sexism. But because I am a man, nobody cares. I am, of course, very much joking….. and retelling an anecdote that deals with an issue that crops up now and again in the world of professional copywriting. Some people want a male copywriter for a male audience and a female writer for a female market. But an experienced writer can connect with any audience, regardless of age, gender or ethnicity.