Web content and digital marketing

Turning numbers into words – inspiration for writing blogs and blog planning

Research can be expensive. But research is always valuable. In fact, if you’re an SME , you may have already gained a crucial insight into your product offering by the wonderful data sourced and mined by either a professional research outfit or you may have handled it internally. You poured over focus groups painstakingly and analysed data to the nearest decimal point in an effort to make sure that initial product launch is perfect.

You did all this to make sure that you understood the market inside out. But sometimes, once it’s been used  for internal reasons, it’s forgotten that it has more marketing potential. So, how do you use old data to create new content?