If you’re going to the trouble of getting an app developed or even setting up a mobile version of your website, make sure copywriting is part of your planning process. If you have friends that are always late, a mobile phone has been your saviour more than once. But as we know too well, people do more with their mobile than pass the time in a pub or restaurant. You need to understand who they are and what they do and how you can adjust your content to connect with them.
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