Copywriting for print Uncategorized

Why some direct mail campaigns work and some do not

My mobile rang last Wednesday evening. ‘I got this postcard from you’ the voice said. It was a freelance web designer who needed a copywriter. ‘So what?’, you’re thinking. Well, the fact is I sent that postcard three years ago and this is the third query I got in the last six months even after getting a 25% response rate first time round. What was so special about this postcard?