My mobile rang last Wednesday evening. ‘I got this postcard from you’ the voice said. It was a freelance web designer who needed a copywriter. ‘So what?’, you’re thinking. Well, the fact is I sent that postcard three years ago and this is the third query I got in the last six months even after getting a 25% response rate first time round. What was so special about this postcard?
O'Connell Copy