If there’s an industry that can get the most out of content marketing, it has to be the ICT sector. For at least the last decade, the concept of the ‘business value of IT’ has occupied the minds of B2B IT buyers. Content marketing has the ability to clearly demonstrate the value of ICT investment. And it’s time for you to truly embrace it, if you have not already done so. Here are 4 types of content marketing that every tech sector SME should have in place or at least be planning for…
Tag: content marketing
If you’re a not-for-profit in Ireland, why does content marketing offer you so much? Ask yourself… ‘Why would you donate to your cause?’ Put simply, your donors need to know what you’re spending their money on and how this money is helping those in need. In this blog, we’ll look at practical content marketing tasks for charities and the not-for-profit sector.