Copywriting for print

The brochure is dead – long live the brochure

Oh yeah – it’s all digital these days. That’s true, right? No, it’s not really.  If you’re the sort of freak that’s not on Twitter or Facebook and still values the humble brochure, I can see why. But you can always be the freak who does both. While plenty of us walk around obsessing over little screens only waiting to be sold or influenced through social media and digital marketing, many do not. Outside of the digital media sector itself, there are still lots of folk who read brochures and make decisions based on what they see in a glossy or even DL. And it doesn’t have to be all or nothing.