- Stop writing boring B2B case studies! 6 questions to ask and answer honestly – before you pick up a biro
Imagine meeting someone who just told slightly different versions of the same story over and over again …it would get…
- How Builders and Construction Suppliers Can Let Their Web Content do The Work
For many years now, I’ve written for everybody in the construction sector from contractors through to specialist engineers and geotechnical…
- What your industrial B2B copywriter needs to know about the real industrial buying decision-making process – in one short story
Industrial B2B copywriters like me have always bought into the whole power-of-storytelling thing because most industrial buying decisions fall neatly…
- What your B2B technology buyer is really thinking when they’re reading your marketing content and collateral…
By addressing the emotional concerns of your prospective B2B tech buyer, and not just the technical considerations of the project,…
- B2B focus: It takes two – why sales and marketing folk must work together to create content that gets results…and how they should do it
Who doesn’t enjoy the passive-aggressive banter between sales and marketing people, often about content development and who does what? You’ll…
- If you’re an SME B2B technology company, define what you want your website to do and build your content around that
Understanding your website communications goals has never been more important for the tech-sector SME. In broad terms, a technology B2B…
- Selling B2B? – You’ll need a b2b copywriter that understands the difference between writing for consumer and business audiences
On their journey from consumer to professional buyer, people change – a lot! As a consumer buying just for yourself,…
- Let’s call a spade a spade…why building yourself up through web content can lead to your user navigation breaking down
When I was a kid, everybody knew someone who added ‘fuel injection technician’ to their secondary school CV – as…
- If you have a website, April 21st is an important day for you – how to write the mobile content you’ll need…
The news that from April 21st, Google is going to penalise websites that are not mobile-friendly should focus the minds…
