B2B writer | Ireland

Giving game-changing field-sales software a distinct voice

Spring Global has made it their mission to transform field sales for both sales reps and their management teams. Combining AI, machine-learning and the best elements of CRM and ERP, their solutions change the landscape for the CPG sector. I work closely with their marketing team in developing and refining tone-of-voice, writing web content, whitepapers, and other supporting materials and assets.

The introduction of cutting-edge technology to any industry must be carefully communicated. The right mix of market education while emphasizing practical capabilities and functionality will drive prospects to seriously evaluate any new application.

Find out how I can help you