Giving game-changing field-sales software a distinct voice
Spring Global has made it their mission to transform field sales for both sales reps and their management teams. Combining AI, machine-learning and the best elements of CRM and ERP, their solutions change the landscape for the CPG sector. I work closely with their marketing team in developing and refining tone-of-voice, writing web content, whitepapers, and other supporting materials and assets.
The introduction of cutting-edge technology to any industry must be carefully communicated. The right mix of market education while emphasizing practical capabilities and functionality will drive prospects to seriously evaluate any new application.