Freelance Copywriter For Hire
If you’re looking for an experienced B2B copywriter, I’m your man. Over the last 20 years, I’ve written copy and content for everyone from global market leaders to ambitious start-ups, and a lot more in between.
I can do the same for you.
How I can help you
Web Content
I’ll create engaging, original web-content for your business, to the highest SEO standards. Written for people first, and machines second.
More >
Case Studies
For both print and digital, I’ll write case studies that tell B2B success stories with your product or service in the starring role.
More >
Whitepapers
I’ll give you strategically-written whitepapers to be used as lead generation tools, or for market education, or both.
More >
Communications Advice
Helping you figure out what to say, and how to say it, is not easy. From message-definition to tone-of-voice, I’ll provide the expertise you need.
More >
Brochure Writing
Traditional brochures and leaflets still beat digital platforms hands-down for many B2B audiences, possibly yours too.
More >
Editorial Services
From newsletters and internal magazines to trade publications, I can help you develop strong bonds internally and build profile externally.
More >
About me
My name is Diarmuid O’Connell and I’m a very experienced B2B freelance copy writer. Over the last 20 years, I’ve written for global market leaders in Technology, Construction, Engineering, and lots more. Based in Ireland, but working for clients everywhere.
Sectors
Technology & ICT
From ERP to ecommerce, and everything in between, I’ve written for some of the world’s biggest software and hardware brands.
Engineering & Construction
I’ve worked for building contractors of all sizes and market leaders in complex engineering areas. And I can help you communicate with clarity.
Corporate & Business Services
As a B2B specialist, I have helped companies engage with target audiences in areas like marketing, financial, compliance, and many more.
Public Sector & Information
On behalf of government agencies, NGOs, tourism bodies, and other key information agencies, I’ve written content that advises, educates, and compels action.
Latest posts
- How Builders and Construction Suppliers Can Let Their Web Content do The WorkFor many years now, I’ve written for everybody in the construction sector from contractors through to specialist engineers and geotechnical experts. And if you’re selling to construction buyers, there’s a few…
- What your industrial B2B copywriter needs to know about the real industrial buying decision-making process – in one short storyIndustrial B2B copywriters like me have always bought into the whole power-of-storytelling thing because most industrial buying decisions fall neatly into the three bits that make up pretty much every story.…
- What your B2B technology buyer is really thinking when they’re reading your marketing content and collateral…By addressing the emotional concerns of your prospective B2B tech buyer, and not just the technical considerations of the project, you’ll engage the person behind the title. For too long, many…