Blog Archives

Web content in tourism – your customers love research and planning so you should give them what they want online

Remember the last time you bought a washing machine – now that was a great day! Wasn’t it wonderful pouring over technical details and energy efficiency ratings before….please stop….boring! This is so boring! You’re thinking…. ‘Life is just too short for this’!

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Why the white paper is a must for Irish technology providers targeting the SME market

You’ll probably agree that it’s very hard to sell something to someone who’s never bought something like it it before. Technology providers and those from other innovative sectors face this problem all the time. It’s no secret that Irish SMEs

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SEO Copywriters – please….. step away from the crowbar

In the people vs. robots war, it’s important to make sure the people win but we have to throw the SEO bots a bone now and again. Many, many years ago when I was in primary school, I had a

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