My dad is not a big fan of direct mail. When I’m over at his house, he’ll gesture at some well crafted direct mail piece and with a well-aimed, good-natured grin in my direction, laugh at the pointlessness of it. One day I noticed something nestled neatly under the TV remote. ‘Is that a flyer?’ I asked triumphantly if in a slightly accusatory way. ‘You hung onto something that came in the door?’, I mocked. ‘That’s different’, he said defensively…that’s….