Blog Archives

Time to get some putty on your hands – what a copywriter can learn from a salesperson

One glance from across a crowded shop-floor and you knew it was over before it even began….. Ever been putty in the palm of a salesperson’s hands? Be honest now. Do you remember that time you bought something really special?

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Posted in Uncategorized, Web content and digital marketing

Why the white paper is a must for Irish technology providers targeting the SME market

You’ll probably agree that it’s very hard to sell something to someone who’s never bought something like it it before. Technology providers and those from other innovative sectors face this problem all the time. It’s no secret that Irish SMEs

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Posted in Web content and digital marketing