If there’s an industry that can get the most out of content marketing, it has to be the ICT sector. For at least the last decade, the concept of the ‘business value of IT’ has occupied the minds of B2B IT buyers. Content marketing has the ability to clearly demonstrate the value of ICT investment. And it’s time for you to truly embrace it, if you have not already done so. Here are 4 types of content marketing that every tech sector SME should have in place or at least be planning for…
You’ve gone to the training courses and people have told you that getting to the top of Google’s tree is all down to content. They say you must create compelling, original content to engage fully with your customers and get noticed by Google. If you own or run a small business in Ireland, it can feel impossible but make the time and you will reap the rewards.
Here, you’ll find practical advice about how to create digital content. You’ll have already read Tip#1 and Tip#2. If not, check them out. This is the third instalment on this topic and your tip today is all about answering one more question.
- What’s going on in your industry, what’s changing and can you put anyone’s mind at rest with your insights?
And just like our last post, we’ll give a few real life scenarios.
- You’re an estate agent and just yesterday, five people tried to get an evaluation of their house while you were having your lunch in the local pub. With the new Irish property tax, people are worried about what they’ll pay and they want a rough idea of what that will be and how accurate the assessments they have already received are. Tell everyone how you carry out an evaluation and speak in round figures. And do it on your blog.
- You’re a solicitor and it seems these days all people want to talk to you about is penalty points thanks to press coverage about politicians/gardai and more. You need to set the record straight. Write a blog along the lines of…. Penalty points – know your rights and know when you’re wrong too.
- You‘re an insurance broker. It seems people are still a bit upset about the recent European ruling about women’s insurance premiums. Now that things have settled a bit, why not write a blog on the issue and ensure your readers know that there’s more to calculating a premium than just gender.
You have huge amounts of information in your head about your industry that people want to know. It’s not a secret and telling people will only illustrate your helpful nature and will get you moving up those Google rankings.
I know you’re busy. But we all need to make time to make digital marketing work for us. As a professional copywriter, of course I can help if you’re having trouble with writer’s block. Have a go yourself first of all and if it’s not happening, you can always get in touch with me or give me a call on (087) 659 7571 and I’ll point you in the right direction.
Every digital marketing training course you attend and every search specialist you talk to, is telling you the same thing. Google loves unique, helpful digital content. To score high in the rankings you just have to create it. But if you’re a sole trader/very small business in Ireland, you want to know exactly how to do that. If you’re hard-pressed for time, consider my approach to creating quality content ….and have plenty of time to run your business too.
You might have already read our first tip for creating Google-friendly content. If not, go back and have a read now. But today, we want you to answer another question for your next bout of blog inspiration.
Tip #2 – answer this….
- What do your customers ask you every day?
And just like our last post, we’ll give you a few real life scenarios…
- You run a garden centre and at the same time every year, you’re asked the same questions. From potato blight to the plum tree that only fruits when it feels like it, you always know the answers. Make a note of the most common questions. And your next blog might be…How to grow a perfect lawn in our Irish climate.
- You build energy efficient houses and friends are always looking for advice about insulation and energy ratings. Make some notes and write a blog like this…. ‘Ensure your home is airtight by next winter and save money too’.
- You’re a butcher and if you hear another horsemeat joke, you’ll close up for the day. You know you source your animals from local farms and they’re processed by proven abattoirs with strict operating policies. Your next blog? How supplying only local meat means everybody knows what they’re buying.
Your customers are your greatest resource in more ways than one. By showing you understand their concerns and answering those concerns in a coherent manner, you’re continuing the conversation in an online format. Creating content is easier than you think. If you need a hand writing the blogs, I can certainly help – just get in touch.