Blog Archives

Web content writing – time to stop being a digital fool

‘Never argue with a fool because…’… and you know the rest. You’ll find fools online and offline. Quality, informed content, whether written by someone like me or whether you do it yourself, puts you on a different level to the

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Content marketing ideas for Irish SMEs in hospitality and tourism

In the third blog in this series, we look at content marketing options for Irish SMEs in the tourism and hospitality sector. If you run a pub, B&B,hotel, restaurant or other small tourism business,   ask yourself….what makes us different?  If

Posted in Uncategorized, Web content and digital marketing

If you’re an Irish SME in the tech sector – here’s 4 content marketing projects you can start right now …

If there’s an industry that can get the most out of content marketing, it has to be the ICT sector. For at least the last decade, the concept of the ‘business value of IT’ has occupied the minds of B2B

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Content marketing for Irish not-for-profits and charities – practical content marketing tasks you can start right now…

If you’re a not-for-profit in Ireland, why does content marketing offer you so much? Ask yourself… ‘Why would you donate to your cause?’ Put simply, your donors need to know what you’re spending their money on and how this money

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Posted in Web content and digital marketing

Know the web content process and make sure your web content is gathered, prepared and written the right way

Oh yeah…I’ve done that. You’ve just met one of those people who just agree to everything and figure it out later. They can smell the sale and if you asked them if they have any experience shooting pandas in a

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Marketing events and seminars – just get out and about

Ever seen the film ‘Rear Window’? James Stewart plays a house-bound hero in what some call one of Hitchcock’s greatest works. I also sit beside a window most days and can identify just a little with Stewart’s character. And if

Posted in Web content and digital marketing

Web content in tourism – your customers love research and planning so you should give them what they want online

Remember the last time you bought a washing machine – now that was a great day! Wasn’t it wonderful pouring over technical details and energy efficiency ratings before….please stop….boring! This is so boring! You’re thinking…. ‘Life is just too short for this’!

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Time to get some putty on your hands – what a copywriter can learn from a salesperson

One glance from across a crowded shop-floor and you knew it was over before it even began….. Ever been putty in the palm of a salesperson’s hands? Be honest now. Do you remember that time you bought something really special?

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Why the white paper is a must for Irish technology providers targeting the SME market

You’ll probably agree that it’s very hard to sell something to someone who’s never bought something like it it before. Technology providers and those from other innovative sectors face this problem all the time. It’s no secret that Irish SMEs

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Posted in Web content and digital marketing

Mobile content users do more than kill time in the pub – why you should make it easy for them

If you’re going to the trouble of getting an app developed or even setting up a mobile version of your website, make sure copywriting is part of your planning process. If you have friends that are always late, a mobile

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Posted in Web content and digital marketing