Blog Archives

Why the white paper is a must for Irish technology providers targeting the SME market

You’ll probably agree that it’s very hard to sell something to someone who’s never bought something like it it before. Technology providers and those from other innovative sectors face this problem all the time. It’s no secret that Irish SMEs

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Posted in Web content and digital marketing

Tourism copywriting – details sell holidays and tell stories too….

It’s January and that means many of your customers are thinking about running away! And if you’re in the business of selling holidays, tours, destinations, accommodation and any other tourism product, you need to help them picture that great escape

Posted in Irish sole trader

How I ended up the butt of your jokes – the SEO copywriter and the synonym

An SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor… ‘Open with a joke’, they said. …..Yes, you’ve heard the above joke before but there’s still a leaning toward synonyms in web content

Posted in Uncategorized

Mobile content users do more than kill time in the pub – why you should make it easy for them

If you’re going to the trouble of getting an app developed or even setting up a mobile version of your website, make sure copywriting is part of your planning process. If you have friends that are always late, a mobile

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Posted in Web content and digital marketing

Direct marketing– focus on one day at a time….

My dad is not a big fan of direct mail. When I’m over at his house,  he’ll gesture at some well crafted direct mail piece and with a  well-aimed, good-natured grin in my direction, laugh at the pointlessness of it.

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Posted in Copywriting for print

Finding your marketing edge and keeping it sharp

Research carried out by the Irish Times recently reported that Kerrygold holds a special place in the hearts of Germans. Respondents to a survey in the country were asked ‘what they think of when they think of Ireland’. A whopping 11%

Posted in Copywriting for print

Sex makes no difference to an experienced copywriter

Last week, I was the victim of work-placed sexism. But because I am a man, nobody cares. I am, of course, very much joking….. and retelling an anecdote that deals with an issue that crops up now and again in the

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Posted in Copywriting for print

Double trouble for web content writers – selling to two target markets and achieving one goal

When it comes to web content, food producers have a problem. They need to engage with the people who eat their food and they need to connect with the people who sell their food…to the people who eat it – if

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Posted in Web content and digital marketing

If you’re a web designer, your web copywriter should really know this….

Some clients want beautiful words on a page. Some want to get people to get to that page. Most will drift toward one or the other but doing both is possible. If you design websites and partner with a freelance copywriter/web content

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Posted in Web content and digital marketing

Turning numbers into words – inspiration for writing blogs and blog planning

Research can be expensive. But research is always valuable. In fact, if you’re an SME , you may have already gained a crucial insight into your product offering by the wonderful data sourced and mined by either a professional research outfit or

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Posted in Web content and digital marketing